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On October 5th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.
So what does this mean for Bloggers that promote product?
So, If are promoting a product by endorsing it you will have to state that you get paid by the product owner if purchase is from your affiliate link. Its pretty simple, the readers that come to your site will now be informed by you that you will be compensated if they buy from your link. I will more than likely give it like this, “Thaks for checking this out, just an FYI, if you buy from my link here, I will get a little commission so I’ll just say Thanks in advance. You may be able to find answers fast in legal forums on line. Please know that I am not handing out any legal advice an am not a lawyer. “Yes, this is a mini disclaimer.”
This new ruling goes into effect on Dec. 1st, 2009. This actually going to help out the honest blogger. What can hurt you is if you don’t comply.
David Goldman, staff writer for CNN Money notes in his article released on October 6th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply.
Frank Kern wrote a post as well that is so insiteful that I read it twice. you can do a search for him if you have not read his stuff already. The information in his post is off the hook with tid bits from an attourney he is friends with.
So, do yourself a favor and go to the Federal Trade Commission site and read the entire article.
Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. Additionally I think it will cut down on the deception out there and give the consumers a better sense of security and good feelings about buying on line again.
God Bless!
Tags: bloggers, compliance, filings, fines, ftc